Introduction
LYNX is a international introducing broker. Which serves 50.000+ clients as of the start of this project. LYNX offers services to her clients like trading in public companies and a educational and informational portal.
In a this fast moving market adaptablity and innovation is key. To stay ahead of the ever growing competition. This is why LYNX also has to express this to their (new) clients. With a modernized and timeless look and feel. Which also needs to be adaptable to service any given situation.
A brand new look
Creating a all new visual identity, by developing a new logo, app icon and User Interface concept.
A huge imporvement over the older identity. The logo together with the new color pallet will be more memorable and marketable.
A new typeface
The new typeface that was chosen for being bold and 'unique' in the industry LYNX operates in.
Together with a bright and extensive color pallet we believe the combo will be very marketable and identitfyable as LYNX over time.
GT-Pressura Bold
GT-Pressura Regular
A wide color pallet
Primary colors
brand100 |
accent100 |
grey100 |
Secondary colors
negative100 |
warning100 |
blue100 |
Shading
Together with the Primary and Secondary colors we created a wide range of shades of each color. With this we can create a dynamic lighting effect without using actual shadows or gradiants. A small sample of the shade range:
brand20 |
brand40 |
brand60 |
brand80 |
brand100 |
accent20 |
accent40 |
accent60 |
accent80 |
accent100 |
grey20 |
grey40 |
grey60 |
grey80 |
grey100 |
A dynammic illustration style
A key part of the brand are is the illustration style. Where all the brand codes will be displayed and communicated to the visitors
The illustrations are made in a isometric style. But also are based on a grid which can be flattened if the situation lends itself.
Eye catching
All of these brand components. Come together in advertisements digitally and physically. And ofcourse we cannot forget the brand new website.
Advertisement use cases will be added in a later stage. Are you interested in website case of LYNX? Click here to directly open the website case study.
Interested in working together? Send me a email!
I don't bite 😉
